 Something strange is happening to your money. It wasn't voted on. It wasn't debated in the Senate. And most Americans have no idea it's even taking place but… President Trump is replacing the U.S. dollar. Not with crypto. Not with a digital currency. Something far bigger than that – and it's already been signed and sealed in the back rooms of D.C., ready to be issued by the U.S. Treasury. Bypassing every legal and political channel under the guise of "national security," Trump has enacted this total money reset using a landmark executive order (14241). Whether you’re a Democrat or Republican, whether you support this new money or not, it doesn't matter. Soon, every U.S. citizen will be forced to use Trump's New Dollar to fill their gas tank, buy groceries, and pay medical bills. Which is why I've produced a critical new documentary laying out exactly what Trump's New Dollar means for your savings, your investments, and your family's financial future. Detailing three important steps you can take today to prepare – including the name of a core band of assets connected to Trump’s initiative that could surge as a result. As you’ll see in my briefing, the last time America reset its money like this – under Richard Nixon’s presidency in the 1970s – it created one of the greatest wealth divides in the history of our nation. On one side, it minted an average of 1,300 new millionaires a day for over half a century. And on the other… the folks left behind, drowning in debt, with no idea how to use America’s new money to create wealth. As Trump rolls out his new dollar, the question is: Which side will you be on? 
Good investing,
Porter Stansberry PS. If you’re wondering what Trump’s new money will look like, when it will be issued, what it means for your investments – all of those questions are answered in my briefing.
This Month's Exclusive News
Premium Retail’s Stress Test Is Separating Winners From LosersAuthored by Nathan Reiff. Date Posted: 7/23/2026. 
Key Points
- Premium consumer brands are diverging in performance, with investors favoring companies that show strong pricing power and brand momentum amid weaker discretionary spending.
- Deckers Outdoor shows strong momentum heading into earnings, driven by HOKA and UGG growth, while lululemon faces slowing U.S. sales and a trimmed revenue outlook.
- VF Corp. continues to struggle with weak brand performance, compressed margins, and rising debt, prompting a Hold rating and increased short interest from investors.
- Special Report: The 7-point checklist for smarter options trades
Premium consumer brands, once considered stable bets even during periods of market volatility, are no longer fully insulated from broader economic pressures. Investors have increasingly begun to separate companies, favoring those with genuine pricing power and brand momentum over those struggling as demand weakens amid slower discretionary spending, inflation, tariff uncertainty, and other factors. Still, a Deloitte survey of luxury executives found that just over two-thirds (66.9%) expected revenues to remain stable or grow throughout 2026, suggesting that investors may be cautiously optimistic about the sector. However, any recovery is likely to be uneven and more pronounced for some companies than others. For investors, the question is which firms are emerging as winners and losers in the premium retail stock competition. Deckers Looks Good Heading Into Earnings
Deckers Outdoor Corp. (NYSE: DECK), the company behind brands such as UGG, HOKA, and Teva, heads into its next earnings report with strong momentum, even as shares have zigzagged throughout much of 2026. The company's revenue trajectory is strong: fiscal 2026 revenue, for the year ended March 31, 2026, climbed 10%, while earnings per share (EPS) grew 11% year over year (YOY). HOKA and UGG, in particular, are distinguishing themselves with excellent revenue growth, strong demand, product innovation, and improving brand recognition and loyalty. HOKA has successfully gained market share in the premium running footwear space. At the same time, UGG is a solid cash generator for Deckers, and its expansion beyond winter boots has made the brand more relevant to customers throughout the year. Deckers has also done well managing inventory, maintaining gross margins, and pursuing international growth opportunities. Analysts are somewhat mixed on DECK shares, with nine calling the stock a Buy, while a majority assign it a Hold rating, with 13 Holds and two Sells. At the same time, Wall Street sees approximately 18% potential upside and more than 10% projected earnings growth over the coming year. Lululemon's Pressures Are Significant, Increasing Risk for InvestorsAthletic apparel firm lululemon athletica (NASDAQ: LULU) is more of a mixed bag. The company retains excellent brand recognition in the premium athletic space, and revenue growth in China has been a bright spot: Q1 2026 revenue from China increased 30% YOY. However, LULU stock has suffered as sales growth in the United States has slowed. In the latest quarter, for example, sales increased just 4.3% YOY, while North American revenue declined 3% over the same period. Margins are under pressure from tariffs, higher operating costs, and other factors, and management expects further declines in Q2. Perhaps most concerning, the company trimmed its full-year revenue outlook and now anticipates revenue will be flat YOY or decline marginally compared with 2025. To make matters worse, some recent product launches have received mixed reviews, while competition continues to intensify. Still, it may not be time to write LULU off completely. With a new CEO coming on board later in the year, the company has an opportunity to correct its course. With shares down approximately 46% year to date (YTD), some analysts see a potential floor forming. Despite an overall Reduce rating, LULU shares have a consensus price target indicating approximately 31% potential upside. However, the company will need to make significant improvements in execution, revenue, margins, and its U.S. business to avoid becoming a value trap. VFC Struggles to Right the Ship as Investors FleeKnown for brands including The North Face and Vans, VF Corp. (NYSE: VFC) appears stuck in the process of turning around. Weak performance from some of its key brands, compressed margins, and surging debt have weighed on the company, causing shares to stagnate. While Vans—one of the company's flagship brands—is undergoing a turnaround, the effort remains incomplete, as evidenced by a 5% YOY decline in global sales in the latest quarter. Still, the U.S. recovery is underway and could lead to improved performance in other regions. As VF implements cost-cutting measures, works to simplify its portfolio, and relies on the strength of the relatively resilient North Face brand, significant risks remain. An overall Hold rating from Wall Street seems more than justified. Investors might use the opportunity to bail on VFC shares—indeed, this has already been happening, as the stock saw a 22.4% increase in short interest over the past month. . |
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