One rejected offer created a delicious cultural icon
Bizarre Fun Fact: A Candy's BIG Movie Debut 🛸🍬
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💡 Today's Bonus: Knowledge Gets Weird!
When Steven Spielberg was making "E.T. the Extra-Terrestrial" in 1982, he wanted to use M&Ms as the candy that lures E.T. out of hiding. Mars (the company that makes M&Ms) said no, thinking the movie would flop and not wanting their candy associated with an ugly alien. So Spielberg went to Hershey instead. Hershey agreed to let him use Reese's Pieces—a relatively unknown candy at the time that was struggling to compete with M&Ms. The deal required Hershey to spend $1 million promoting the film in exchange for the product placement. The movie became one of the biggest blockbusters in history. Within two weeks of the film's release, Reese's Pieces sales increased by 65%. Hershey had to build new factories to keep up with demand. The candy went from being a struggling M&M knockoff to a cultural icon. Mars executives watched their competitor become a household name because they were afraid of an alien movie. It's considered one of the biggest marketing mistakes in business history—and one of the greatest wins for product placement ever!
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